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dc.contributor.authorNantaya Imsupsungwornen_US
dc.date.accessioned2023-03-23T03:56:04Z
dc.date.available2023-03-23T03:56:04Z
dc.date.issued2018
dc.identifier.urihttp://repository.rmutr.ac.th/123456789/1629
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1629
dc.description.abstractThe purposes of this research were to study the factors affecting the satisfaction of using welfare loan services for government officials of the Government Savings Bank and Krung Thai bank (Public Company Limited) in Prachuap Khiri Khan Province; and to assess satisfaction and make a comparison index of satisfaction of using welfare loan services for government officials of the Government Savings Bank and Krung Thai bank (Public Company Limited) in Prachuap Khiri Khan Province. Stratified random sampling technique was applied to select 473 from the government officials who use the welfare loan services of the Government Savings bank and Krung Thai bank (Public Company Limited) in Prachuap Khiri Khan Province to answer self-reported questionnaire. Data was analyzed by bivariate analysis consisted of t-test, F-test, and regression analysis. The research found that expectations, quality view, perceived values and image had relationship to customer satisfaction who use the welfare loan services at statistical significance and value perspective had most positive effect to customer satisfaction, These results implied that if the bank wanted to increase the satisfaction of who use the welfare loan services would focus on increasing value perception was important; and government officials used welfare loan services had satisfied with the services of Krung Thai bank (Public Company Limited) more than Government Savings Bank at statistical significance.en_US
dc.language.isoTHen_US
dc.publisherRajamangala University Of Technology Rattanakosinen_US
dc.subjectPerceived Valueen_US
dc.subjectSatisfactionen_US
dc.subjectWelfare loansen_US
dc.titlePERCEIVED VALUES AND SATISFACTION ON WELFARE LOAN SERVICES FOR GOVERNMENT OFFICIALS: A CASE STUDY OF GOVERNMENT SAVINGS BANK AND KRUNG THAI BANK (PUBLIC COMPANY LIMITED) IN PRACHUAP KHIRI KHAN PROVINCEen_US
dc.title.alternativeมุมมองคุณค่ากับความพึงพอใจที่มีต่อบริการสินเชื่อสวัสดิการสำหรับข้าราชการกรณีเปรียบเทียบธนาคารออมสินกับธนาคารกรุงไทย ในเขตจังหวัดประจวบคีรีขันธ์en_US
dc.typeIndependent Studyen_US


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