| dc.contributor.author | Noppon Maysintree | en_US |
| dc.date.accessioned | 2023-03-23T03:30:46Z | |
| dc.date.available | 2023-03-23T03:30:46Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1625 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1625 | |
| dc.description.abstract | The purposes of this research were to compare levels of customer satisfaction
on products and services between A.C.T and TYREPLUS Auto Service Center in Bangkok
and Vicinity; and to determine factors affecting level of customer satisfaction on
products and services of A.C.T and TYREPLUS. Concept framework was based on
American Customer Satisfaction Index model.
Stratified Random Sampling technique was applied to select 402 customers of
A.C.T and TYREPLUS Auto Service Center in Bangkok and Vicinity to answer self-reported
questionnaire. Data were analyzed by bivariate analysis and regression model analysis.
Research findings revealed that levels of customer satisfaction on products and
services of A.C.T were significantly higher than those of TYREPLUS; and factors that
significantly affected level of customer satisfaction on products and services of A.C.T
and TYREPLUS Auto Service Center in Bangkok and Vicinity consisted of Image,
expectation, perceived quality, and perceived value. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Satisfaction | en_US |
| dc.subject | A.C.T | en_US |
| dc.subject | TYREPLUS | en_US |
| dc.title | TO COMPARE THE SATISFACTION OF COMSUMERS’ PRODUCTS AND SERVICES BETWEEN A.C.T AND TYREPLUS AUTO SERVICE CENTER IN BANGKOK AND VICINITY | en_US |
| dc.title.alternative | เปรียบเทียบความพึงพอใจของผู้ใช้สินค้าและบริการต่อศูนย์บริการรถยนต์ แอค และไทร์พลัส ในเขตกรุงเทพมหานครและปริมณฑล | en_US |
| dc.type | Independent Study | en_US |
