Customers Satisfaction of User Service : A Case Study E-wallet Between Air Pay and Blue Pay in Bangkok

Abstract

The purposes of this research were to compare customer satisfaction on service between Air Pay and Blue Pay; to determine factors affecting level of customer satisfaction on services E-wallet Between Air Pay and Blue Pay In Bangkok. Conceptual framework was based on American Customer Satisfaction Index (ACSI). Stratified random sampling technique was applied to select 400 customers to answer self-reported questionnaire. Data was analyzed by bivariate analysis and regression analysis. Research findings revealed that Air Pay customers were more satisfied than Blue Pay customers; were insignificantly different from those of The age range is important for accepting the development of economic systems that use financial applications to facilitate everyday life. factors that significantly affected level of customer satisfaction on services Air Pay of Blue Pay consisted of Image and satisfaction, and factors that significantly determined opportunity of revisiting.,