dc.description.abstract | The purposes of this research were; to study acceptance of PromptPay
technology of bank customer; to compare acceptance of PromptPay technology of
bank customer and; to create the index for comparing acceptance of PromptPay
technology of bank customer between the bank customers’ usage behaviors of Prompt
Pay technology and the values attached with the bank customers’ PromptPay. The
conceptual framework of this research was adapted from the Technology Acceptance
Model: TAM.
The stratified random sampling technique was applied to select 404 customers
of the banks to answer the questionnaire. The data was analyzed by the Bivariate
Analysis including T-test, F-test, and Regression Analysis.
The research finding revealed that; there were nine elements in the bank
customer acceptance of PromptPay technology including attitude, acknowledgement of
usability, acknowledgement of benefits, acknowledgement of reliance, influence of the
intimate people, influence of the contacted groups, influence of the reference groups,
usage intention, and usage behaviors. Moreover, the research found that; the
acknowledgement of benefits was the beginning factor which resulted positively in the
acknowledgement of usability and both of these factors brought the positive result
towards the attitude. The influence of intimate people and contacted people resulted
positively in the reference persons. Factors on attitude, reference persons and the
acknowledgement of reliance resulted positively in the usage intention and the usage
behaviors of PromptPay that this finding was statistically significant at 0.01 level.
Additionally, the reference persons resulted the most in the acceptance of PromptPay
technology and; The last finding indicated that the customers who used PromptPay with
attached values of more than 10,000 baht accepted PromptPay the most. These results
implied that the bank customer acceptance of PromptPay technology resulted from the
reference persons whom were influenced by the contacted people which were the
bank clerks. | en_US |