| dc.description.abstract | The. purposes. of. this. research. were. to. (1). compare. the. level. of. customer
satisfaction on nonthaburi of the municipality pawnshop and the Easy Money pawnshop
in. Nonthaburi. Province; (2). study. the. factors. that. affect. the. satisfaction. of. users. of
Nonthaburi.Municipality.pawnshop.and.the.Easy.Money.pawnshop.in.Nonthaburi.Province
and (3).study the opportunities of repeat service from.users of Nonthaburi Municipality
pawnshop and the Easy Money pawnshop with the.concept of applied research from
the American customer satisfaction index model.
As for the survey method, data were collected using stratified sampling methods
from 400 customers service users to complete the questionnaires. Then data was analyzed
by using binomial variables analysis, model of regression equation analysis, and ordered
Probit model analysis.
The results demonstrated that 1) service users were more satisfied with the service
of the Easy Money pawnshop in Nonthaburi province than with the Nonthaburi municipality
pawnshop in statistically significant manner 2) perception about values of service, images,
expectations of users, and the quality of service influenced the satisfaction of getting the
service from the Nonthaburi municipality and Easy Money pawnshops in statistically
significant manner and 3) loyalty, complaints, images and satisfaction from the service
significantly influenced the opportunity for customers to repeat the services of Nonthaburi
municipality and Easy Money pawnshops. Such results could be interpreted that the
service users gave priority to reliability, trust, and necessity. In particular, the services
received by customers should be worth the interest paid, so that the users returned to get | en_US |
