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dc.contributor.authorTassanee Sintupijarnen_US
dc.date.accessioned2023-03-21T06:46:44Z
dc.date.available2023-03-21T06:46:44Z
dc.date.issued2018
dc.identifier.urihttp://repository.rmutr.ac.th/123456789/1617
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1617
dc.description.abstractThe purpose of this research was to compare levels of customer satisfaction on service the hotel in Prachuabkhirikhan between environmentally friendly hotels and non - environmentally friendly hotels; to determine factors affecting level of customer satisfaction on services from environmentally friendly hotels and non - environmentally friendly hotels; and to reveal factors determining opportunity of revisiting environmentally friendly hotels and non - environmentally friendly hotels. Conceptual framework was based on American Customer Satisfaction Index model. Stratified random sampling technique was applied from the 434 customers who completed the self-reported questionnaire. Data was analyzed by bivariate analysis, linear regression model analysis, and ordered Probit model analysis. Research findings revealed that levels of customer satisfaction on services received from environmentally friendly hotels were significantly higher than those of non - environmentally friendly hotels; factors that significantly affected the level of customer satisfaction on services received from environmentally friendly hotels were of perceived quality, perceived value, image; and overall customer satisfaction which in turn resulted in customer loyalty and repeat business. These results implied that the customer satisfaction on services from environmentally friendly hotels was higher than that of non – environmentally friendly hotel.en_US
dc.language.isoTHen_US
dc.publisherRajamangala University Of Technology Rattanakosinen_US
dc.subjectServicesen_US
dc.subjectSatisfactionen_US
dc.subjectLoyaltyen_US
dc.subjectRepeat businessen_US
dc.subjectEnvironmentally friendlyen_US
dc.titleSATISFACTION AND REVISIT GUEST OPPORTUNITY OF THE CUSTOMER USING SERVICES FROM AN ENVIRONMENTALLY FRIENDLY HOTEL COMPARED WITH NON-ENVIRONMENTALLY FRIENDLY HOTEL IN PRACHUABKHIRIKHAN PROVINCEen_US
dc.title.alternativeความพึงพอใจของผู้ใช้บริการโรงแรมกับการกลับมาใช้บริการซ้ำ กรณีศึกษาเปรียบเทียบโรงแรมที่ด้าเนินธุรกิจที่มุ่งเน้นความเป็นมิตรต่อสิ่งแวดล้อม กับโรงแรมที่ด้าเนินธุรกิจที่ไม่มุ่งเน้นความเป็นมิตรต่อสิ่งแวดล้อม จังหวัดประจวบคีรีขันธ์en_US
dc.typeIndependent Studyen_US


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