dc.contributor.author | Tassanee Sintupijarn | en_US |
dc.date.accessioned | 2023-03-21T06:46:44Z | |
dc.date.available | 2023-03-21T06:46:44Z | |
dc.date.issued | 2018 | |
dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1617 | |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1617 | |
dc.description.abstract | The purpose of this research was to compare levels of customer satisfaction on
service the hotel in Prachuabkhirikhan between environmentally friendly hotels and non
- environmentally friendly hotels; to determine factors affecting level of customer
satisfaction on services from environmentally friendly hotels and non - environmentally
friendly hotels; and to reveal factors determining opportunity of revisiting
environmentally friendly hotels and non - environmentally friendly hotels. Conceptual
framework was based on American Customer Satisfaction Index model.
Stratified random sampling technique was applied from the 434 customers who
completed the self-reported questionnaire. Data was analyzed by bivariate analysis,
linear regression model analysis, and ordered Probit model analysis.
Research findings revealed that levels of customer satisfaction on services
received from environmentally friendly hotels were significantly higher than those of
non - environmentally friendly hotels; factors that significantly affected the level of
customer satisfaction on services received from environmentally friendly hotels were of
perceived quality, perceived value, image; and overall customer satisfaction which in
turn resulted in customer loyalty and repeat business. These results implied that the
customer satisfaction on services from environmentally friendly hotels was higher than
that of non – environmentally friendly hotel. | en_US |
dc.language.iso | TH | en_US |
dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
dc.subject | Services | en_US |
dc.subject | Satisfaction | en_US |
dc.subject | Loyalty | en_US |
dc.subject | Repeat business | en_US |
dc.subject | Environmentally friendly | en_US |
dc.title | SATISFACTION AND REVISIT GUEST OPPORTUNITY OF THE CUSTOMER USING SERVICES FROM AN ENVIRONMENTALLY FRIENDLY HOTEL COMPARED WITH NON-ENVIRONMENTALLY FRIENDLY HOTEL IN PRACHUABKHIRIKHAN PROVINCE | en_US |
dc.title.alternative | ความพึงพอใจของผู้ใช้บริการโรงแรมกับการกลับมาใช้บริการซ้ำ กรณีศึกษาเปรียบเทียบโรงแรมที่ด้าเนินธุรกิจที่มุ่งเน้นความเป็นมิตรต่อสิ่งแวดล้อม กับโรงแรมที่ด้าเนินธุรกิจที่ไม่มุ่งเน้นความเป็นมิตรต่อสิ่งแวดล้อม จังหวัดประจวบคีรีขันธ์ | en_US |
dc.type | Independent Study | en_US |