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dc.contributor.authorTriphet Upakornneekiten_US
dc.date.accessioned2023-03-21T04:00:52Z
dc.date.available2023-03-21T04:00:52Z
dc.date.issued2018
dc.identifier.urihttp://repository.rmutr.ac.th/123456789/1616
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1616
dc.description.abstractThe purposes of this research were to study factors that influence customer satisfaction and customer loyalty of services provided in Automatic Deposit Machine of Government savings bank and Kasikornbank Public Company Limited; and to estimate the satisfaction level of customers in the services of Automatic Deposit Machine, Government savings bank and Kasikornbank Public Company Limited and to create a comparison index of the satisfaction levels between the services provided at Government savings bank and Kasikornbank Public Company Limited of Automatic Deposit Machine. Stratified random sampling technique was applied to select 456 bank customers to answer self-reported questionnaire. Data was analyzed by bivariate analysis and regression analysis. Research findings revealed that; The satisfaction toward the service of Government Savings Bank automatic deposit machine and Kasikornbank Public Company Limited in Samut Songkhram Province, consist of 4 components which are: Customer Expectations, Perceived Quality, Perceived Value, Image; and Overall Customer Satisfaction loyalty of services provided in Automatic Deposit Machine of Government savings bank more than Kasikornbank Public Company Limited at a statistically significant level of 0.01. These results implied that build Overall Customer Satisfaction should building be Perceived Quality by security system.en_US
dc.language.isoTHen_US
dc.publisherRajamangala University Of Technology Rattanakosinen_US
dc.subjectAmerican Customer Satisfaction Indexen_US
dc.titleTHE SATISFACTION TOWARD THE SERVICE OF GOVERNMENT SAVINGS BANK AUTOMATIC DEPOSIT MACHINE AND KASIKORNBANK PUBLIC COMPANY LIMITED IN SAMUT SONGKHRAM PROVINCEen_US
dc.title.alternativeความพึงพอใจที่มีต่อการใช้บริการเครื่องรับฝากเงินสดอัตโนมัติของธนาคารออมสิน และ ธนาคารกสิกรไทย ในจังหวัดสมุทรสงครามen_US
dc.typeIndependent Studyen_US


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