| dc.contributor.author | Dolkamontaphat Tosup | en_US |
| dc.date.accessioned | 2023-03-21T03:51:28Z | |
| dc.date.available | 2023-03-21T03:51:28Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1614 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1614 | |
| dc.description.abstract | The purposes of this research were to compare levels of customer satisfaction of
goods purchasing via E-marketplace between Lnw shop and We love shopping, and to
determine factors affecting level of customer satisfaction of those customers. Conceptual
framework was based on American Customer Satisfaction Index model.
Stratified random sampling technique was applied to select 415 customers to
answer self-reported questionnaire. Data were analyzed by bivariate analysis and
regression model analysis.
Research findings revealed that levels of customer satisfaction of Lnw shop and
We love shopping had no significant difference; and factors that significantly affected
customer satisfaction consisted of quality of goods and services of the website. These
results implied that customers who choose to buy products and are satisfied with
products because the products have a good quality. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Satisfaction | en_US |
| dc.subject | American Customer Satisfaction Index model | en_US |
| dc.subject | E-marketplace | en_US |
| dc.subject | Lnw shop | en_US |
| dc.subject | We love shopping | en_US |
| dc.title | CUSTOMER SATISFACTION OF GOODS PURCHASING SERVICE VIA E-MARKETPLACE: COMPARISON BETWEEN LNW AND WE LOVE SHOPPING | en_US |
| dc.title.alternative | ความพึงพอใจของผู้ซื้อสินค้าผ่านช่องทางตลาดกลางพาณิชย์อิเล็กทรอนิกส์ (E-Marketplace) ระหว่างเทพช็อปและวีเลิฟช้อปปิ้ง | en_US |
| dc.type | Independent Study | en_US |
