EXPECTATIONS WITH PERCEIVED VALUE ON COOPERATIVE EDUCATION SERVICES RAJAMANGALA UNIVERSITY OF TECHNOLOGY RATTANAKOSIN WANG KLAI KANGWON CAMPUS

Abstract

The purpose(s) of this research were to evaluate and compare the satisfaction of cooperative education services of 4 faculties of Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus; and to study the factors affecting the satisfaction of the cooperative education service of Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus. Conceptual framework was based on American Customer Satisfaction Index (ACSI). Stratified random sampling technique was applied to select 401 students to answer self-reported questionnaire. Data was analyzed by bivariate analysis and regression analysis. Research findings revealed that 4 faculties Student of Services cooperative education Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus shown significantly different; and customer expectation, perceived quality, perceived value and Image had positive and significant impacts on satisfactions of cooperative education services Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus. These results implied that cooperative education Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus should develop the image of service. To provide students with an insight into the quality and value of the service, which will result in further satisfaction.