| dc.contributor.author | Chatchada Srikulwan | en_US |
| dc.date.accessioned | 2023-02-20T04:22:14Z | |
| dc.date.available | 2023-02-20T04:22:14Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1602 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1602 | |
| dc.description.abstract | The purposes of this research were to compare levels of customer satisfaction
on services between website Expedia and website Traveloka in Bangkok; and to
determine factors affecting level of customer satisfaction on service of website Expedia
and website Traveloka. Conceptual framework was based on American Customer
Satisfaction Index model.
Stratified random sampling technique was applied to select 407 customers of
website Expedia and website Traveloka in Bangkok to answer self-reported
questionnaire. Data was analyzed by bivariate analysis and regression model analysis.
Research findings revealed that levels of customer satisfaction on of website
Expedia were higher those of website Traveloka; and factors that significantly affected
level of customer satisfaction on services of website Expedia and website Traveloka in
Bangkok consisted of expectation, perceived quality, perceived value and Image. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Satisfaction | en_US |
| dc.subject | website Expedia | en_US |
| dc.subject | website Traveloka | en_US |
| dc.title | CUSTOMER SATISFACTION IN HOTEL BOOKING ON EXPEDIA AND TRAVELOKA WEBSITE IN BANGKOK | en_US |
| dc.title.alternative | ความพึงพอใจในการจองโรงแรมทางเว็บไซต์เอ็กซ์พีเดียและเว็บไซต์ทราเวลโลก้า ภายในเขตกรุงเทพมหานคร | en_US |
| dc.type | Independent Study | en_US |
