THE CUSTOMER SATISFACTION STUDY OF DAISO AND MINISO STORES IN CENTRAL PLAZA, SALAYA AND CENTRAL PLAZA, WESTGATE

Abstract

The purposes of this research were to compare level of customer satisfaction on services between the Daiso and the Miniso in Central Plaza, Salaya and Central Plaza, Westgate; Study the factors that affect the satisfaction of the customer with the Daiso and Miniso in Central Plaza, Salaya and Central Plaza, Westgate; and Study the opportunity to repeat purchases of service users with Daiso and Miniso in Central Plaza, Salaya and Central Plaza, Westgate. Stratified random sampling technique was applied to select 400 persons from consumers who used to buy products in Daiso and Miniso. In Central Plaza, Salaya and Central Plaza, Westgate to answer self-reported questionnaire. Data were analyzed by bivariate analysis, regression model analysis and Ordered Probit model Research findings revealed that the sample group was satisfied with the use of the Daiso service rather than using the Miniso, with statistically significant; Factors that affect the satisfaction of users of Daiso and Miniso In Central Plaza, Salaya and Central Plaza, Westgate was an Image, Perceived Value and Perceived Quality of products or services with statistically significant; and Factors that affect the revisit of services at Daiso and Miniso In Central Plaza, Salaya and Central Plaza, West Gate, that was the factor of loyalty, satisfaction and customer complaints towards the used of products and services at the Daiso and Miniso, such analysis results can explain that when the store got create satisfaction and loyalty to products and services for customers and reduce problems that affect the complaint will affect the likelihood of returning to use the service repeatedly and the sustainability of Daiso and Miniso stores in the future.