| dc.contributor.author | Jiraporn Ploychang | en_US |
| dc.date.accessioned | 2023-02-17T03:25:45Z | |
| dc.date.available | 2023-02-17T03:25:45Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1596 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1596 | |
| dc.description.abstract | The purposes of this research were to compare level of customer satisfaction of
online cosmetics purchasing via Beauticool.com and Konvy.com and to determine factors
affecting customer satisfaction of those customers. Conceptual framework was based on
American Customer Satisfaction Index model.
Stratified random sampling technique was applied to select 400 customers who bought
cosmetics via Beauticool.com and Konvy.com to answer self-reported questionnaires. Data were
analyzed by bivariate analysis and Linear Regression model analysis.
Research findings revealed that Customer Satisfaction of Online Cosmetics Purchasing
via Beauticool.com and Konvy.com had no significant indifference; and factors affecting
customer satisfaction were customer expectations had statistically relationship with
customer satisfaction and customer satisfaction was significantly positive correlated with
customer loyalty. These results implied that when customers are more satisfied, customer
loyalty will be higher. It will make customers to repurchase and suggest website to others. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | American Customer Satisfaction Index | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.subject | Customer Loyalty | en_US |
| dc.subject | Online Purchasing | en_US |
| dc.title | CUSTOMER SATISFACTION OF ONLINE COSMETICS PURCHASING VIA BEAUTICOOL.COM AND KONVY.COM | en_US |
| dc.title.alternative | ความพึงพอใจของลูกค้าที่ซื้อเครื่องสําอางออนไลน์ผ่านบิวตี้คูลดอทคอมและคอนวี่ดอทคอม | en_US |
| dc.type | Independent Study | en_US |
