• Login
    View Item 
    •   DSpace Home
    • คณะ/วิทยาลัย (Faculty and College)
    • วิทยาลัยนวัตกรรมการจัดการ (College of Innovation Management (RCIM)
    • การค้นคว้าอิสระ (Independent Study)
    • View Item
    •   DSpace Home
    • คณะ/วิทยาลัย (Faculty and College)
    • วิทยาลัยนวัตกรรมการจัดการ (College of Innovation Management (RCIM)
    • การค้นคว้าอิสระ (Independent Study)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    FACTORS AFFECTING TECHNOLOGY ACCEPTANCE AND USAGE BEHAVIOR OF JOOX AND SPOTIFY APPLICATIONS

    Thumbnail
    View/Open
    fulltext_is_128 (16.20Mb)
    Date
    2019
    Author
    Hassamint Nasai
    Metadata
    Show full item record
    Abstract
    The purposes of this research were to compare levels of technology acceptance and usage behavior of mobile application between Joox and Spotify; and to determine factors affecting level of technology acceptance and usage behavior of mobile application Joox and Spotify. Conceptual framework was based on Theory of reasoned Action, Technology Acceptance Model, Innovation Diffusion Theory and Network Externality. Stratified random sampling technique was applied to select 609 application users to answer self-reported questionnaire. Data were analyzed by Linear Regression model analysis. Research findings revealed that levels of technology acceptance and usage behavior of Joox application were significantly higher than those of Spotify; and factors that significantly affected level of technology acceptance and usage behavior of Joox and Spotify applications consisted of Perceived Number of Peers, Perceived Number of Cross Platform, Perceived Complement, Perceived Ease of Use, Perceived Usefulness, Perceived Security, Attitude towards Technology, Descriptive Norm, Injunctive Norm, Subjective Norm, Behavior Intention.
    URI
    http://repository.rmutr.ac.th/123456789/1577
    http://localhost:8080/xmlui/handle/123456789/1577
    Collections
    • การค้นคว้าอิสระ (Independent Study)

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV