| dc.description.abstract | The purposes of this research were to compare levels of technology acceptance
using application Amazon and Aliexpress, and to determine factors affecting technology
acceptance of application users on Amazon and Aliexpress. The Conceptual framework
was based on Technology Acceptance Model, and Network Externality.
Stratified random sampling technique was applied to select 438 application users
to answer self-reported questionnaire. Data was analyzed by Linear Regression Model.
Research findings revealed that levels of technology acceptance of using application
Amazon
and Aliexpress were significantly different from those of applications Amazon
and Aliexpress which consisted of Perceived Number of Peers, Perceived Number of
Cross-PF, Perceived Complement, Perceived Usefulness, Perceived Ease of Use, Perceived
Security, Attitude towards Technology, Descriptive Norm, Injunctive Norm, Subjective Norm,
Behavior Intention and Usage Behavior. | en_US |
