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dc.contributor.authorPannapak Ruyanen_US
dc.date.accessioned2023-02-01T02:56:59Z
dc.date.available2023-02-01T02:56:59Z
dc.date.issued2019
dc.identifier.urihttp://repository.rmutr.ac.th/123456789/1570
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1570
dc.description.abstractThe purposes of this study were to compare satisfaction with broker services for voluntary motor insurances in the upper southern region; to investigate influencing factors of the satisfaction with the broker services for voluntary motor insurances in the upper southern region; and to examine influencing factors of opportunities for repeats in the use of the broker services for voluntary motor insurances in the upper southern region. This study applied the American Customer Satisfaction Index as its conceptual framework. Survey data were collected from 400 buyers of the voluntary motor insurances in the upper southern region, who were obtained through a stratified random sampling. The questionnaire data were analyzed by a bivariate analysis, a regression model, and an ordered probit model. Results revealed that clients of Company A demonstrated higher satisfaction in the broker services for voluntary motor insurances than those of the Company B with statistical significance; the influencing factors of the satisfaction with the broker services for voluntary motor insurances with statistical significance included quality perception, value perception, and image; and the influencing factors of the opportunities for repeats in the use of the broker services for voluntary motor insurances with statistical significance included image, complaint reporting, and loyalty.en_US
dc.language.isoTHen_US
dc.publisherRajamangala University Of Technology Rattanakosinen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectLoyaltyen_US
dc.subjectMotor Insuranceen_US
dc.titleLOYALTY TO PRODUCTS AND SERVICES AND THE SELECTION OF VOLUNTARY MOTOR INSURANCES IN THE UPPER SOUTHERN REGIONen_US
dc.title.alternativeความภักดีต่อสินค้าและบริการและการเลือกซื้อประกันภัยรถยนต์ภาคสมัครใจในเขตภาคใต้ตอนบนen_US
dc.typeIndependent Studyen_US


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