dc.contributor.author | Pannapak Ruyan | en_US |
dc.date.accessioned | 2023-02-01T02:56:59Z | |
dc.date.available | 2023-02-01T02:56:59Z | |
dc.date.issued | 2019 | |
dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1570 | |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1570 | |
dc.description.abstract | The purposes of this study were to compare satisfaction with broker services for
voluntary motor insurances in the upper southern region; to investigate influencing
factors of the satisfaction with the broker services for voluntary motor insurances in the
upper southern region; and to examine influencing factors of opportunities for repeats in
the use of the broker services for voluntary motor insurances in the upper southern
region. This study applied the American Customer Satisfaction Index as its conceptual
framework.
Survey data were collected from 400 buyers of the voluntary motor insurances in
the upper southern region, who were obtained through a stratified random sampling.
The questionnaire data were analyzed by a bivariate analysis, a regression model, and an
ordered probit model.
Results revealed that clients of Company A demonstrated higher satisfaction in
the broker services for voluntary motor insurances than those of the Company B with
statistical significance; the influencing factors of the satisfaction with the broker services
for voluntary motor insurances with statistical significance included quality perception,
value perception, and image; and the influencing factors of the opportunities for repeats
in the use of the broker services for voluntary motor insurances with statistical
significance included image, complaint reporting, and loyalty. | en_US |
dc.language.iso | TH | en_US |
dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
dc.subject | Customer Satisfaction | en_US |
dc.subject | Loyalty | en_US |
dc.subject | Motor Insurance | en_US |
dc.title | LOYALTY TO PRODUCTS AND SERVICES AND THE SELECTION OF VOLUNTARY MOTOR INSURANCES IN THE UPPER SOUTHERN REGION | en_US |
dc.title.alternative | ความภักดีต่อสินค้าและบริการและการเลือกซื้อประกันภัยรถยนต์ภาคสมัครใจในเขตภาคใต้ตอนบน | en_US |
dc.type | Independent Study | en_US |