dc.contributor.author | Phorntitti Pompranee | en_US |
dc.date.accessioned | 2023-02-01T02:52:42Z | |
dc.date.available | 2023-02-01T02:52:42Z | |
dc.date.issued | 2019 | |
dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1569 | |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1569 | |
dc.description.abstract | The purposes of this study were to compare satisfaction with services of hospitals
in the upper southern region; to investigate influencing factors of the satisfaction with
the services of the hospitals in the upper southern region; and to examine influencing
factors of opportunities for repeats in the use of the services of the hospitals in the
upper southern region. The American Customer Satisfaction Index was employed as a
conceptual framework.
This quantitative study used questionnaires for data collection. The Samples
were obtained through a stratified random sampling to include 450 service recipients at
the hospitals in the upper southern region. The data were analyzed by a bivariate
analysis, a regression model, and an ordered probit model.
Results revealed that service recipients of Hospital A demonstrated lower service
satisfaction than those of the Hospital B with statistical significance; the influencing
factors of the satisfaction with the services with statistical significance included quality
perception, value perception, and image; and the influencing factors of the opportunities
for repeats in the use of the services of the hospitals in the upper southern region with
statistical significance included satisfaction, complaint reporting, and loyalty. | en_US |
dc.language.iso | TH | en_US |
dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
dc.subject | Customer Satisfaction | en_US |
dc.subject | Image | en_US |
dc.subject | Hospital | en_US |
dc.title | SATISFACTION of SERVICE RECIPIENTS WIHT SERVICE QUALITY AND THE DECISION TO REPEAT THE SERVICE OF HOSPITALS IN THE UPPER SOUTHERN REGION | en_US |
dc.title.alternative | ความพึงพอใจของผู้รับบริการต่อคุณภาพการบริการ และการตัดสินใจใช้บริการซ้ำของโรงพยาบาลในเขตภาคใต้ตอนบน | en_US |
dc.type | Independent Study | en_US |