dc.contributor.author | Laddawan Buaklueab | en_US |
dc.date.accessioned | 2023-01-24T03:47:58Z | |
dc.date.available | 2023-01-24T03:47:58Z | |
dc.date.issued | 2019 | |
dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1563 | |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1563 | |
dc.description.abstract | The purposes of this study were to compare users’ satisfaction in the issuance
services of national identification cards in the upper southern region; to investigate
influencing factors of the satisfaction with the issuance services of national identification
cards in the upper southern region; and to examine influencing factors of opportunities
for repeats in the use of the issuance services of national identification cards in the
upper southern region. The American Customer Satisfaction Index was employed as a
conceptual framework.
In this quantitative study, data were collected by questionnaires. The sample
was obtained through a stratified random sampling to include 409 service users who
employed the issuance services of national identification cards in the upper southern
region. The data were analyzed by a bivariate analysis, a regression model, and an
ordered probit model.
Results revealed that users of the issuance services of national identification
cards in Organization A demonstrated higher service satisfaction than those of the
Organization B with statistical significance; the influencing factors of the satisfaction with
the issuance services of national identification cards with statistical significance included
expectation, quality perception, value perception, and image; and the influencing
factors of opportunities for users to repeat the use of the issuance services of national
identification cards in the upper southern region with statistical significance included
satisfaction and complaint reporting. | en_US |
dc.language.iso | TH | en_US |
dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
dc.subject | Image | en_US |
dc.subject | National Identification Card | en_US |
dc.subject | American Customer Satisfaction Index | en_US |
dc.title | SERVICE QUALITY IN ISSUING NATIONAL IDENTIFICATION CARDS AND SERVICE USERS’ SATISFACTION IN THE UPPER SOUTHERN REGION | en_US |
dc.title.alternative | คุณภาพในการให้บริการทำบัตรประจำตัวประชาชน และความพึงพอใจของผู้รับบริการในเขตภาคใต้ตอนบน | en_US |
dc.type | Independent Study | en_US |