| dc.description.abstract | The purposes of this research were to compare levels of technology acceptance
using Petrol Station applications; and to determine factors affecting behavior of using
Petrol Station applications. Conceptual framework was based on Technology Acceptance
Model (TAM) and network externality concept.
This quantitative research was used a questionnaire to collect data with stratified
random sampling technique was applied to select 406 application users to answer
self-reported questionnaire. Data were analyzed by bivariate analysis and Linear
Regression model analysis.
Research findings revealed that levels of technology acceptance of using
application A were significantly higher than those of application B; and factors that
significantly affected behavior of using applications consisted of perceived number of
peers, perceived number of cross platform, perceived complementarity, perceived ease
of use, perceived usefulness, perceived security, attitude toward technology, descriptive
norm, injunctive norm, subjective norm, and behavior Intention. | en_US |
