| dc.description.abstract | The purposes of this research were to compare levels of technology acceptance
in the use of websites online entertainment ticket booking; and to identify influencing
factors of usage behaviors of websites online entertainment ticket booking. The
Technology Acceptance Model (TAM) and Network Externality were used as the
conceptual framework.
In this quantitative study, questionnaires were used for data collection. The
sample were obtained through a stratified random sampling to include 402 website users.
The data were analyzed by a bivariate analysis and linear regression model analysis.
Results revealed that users of website A demonstrated a higher level acceptance
than those of the website B with statistical significance; and the influencing factors of
the usage behaviors of the websites online entertainment ticket booking with statistical
significance included a perceived number of peers, perceived number of cross-platform,
perceived complementarity, perceived ease of use, perceived usefulness, perceived
security, attitude toward technology, descriptive norm, injunctive norm, subjective
norm, behavior intention, and usage behavior. | en_US |
