Smart Watch for Physical Exercise and Technology Acceptance in Bangkok Metropolitan

Abstract

The purposes of this study were to compare levels of technology acceptance in the use of watches for physical exercise and to examine influencing factors of usage behaviors of watches for physical exercise. The Technology Acceptance Model and Network Externality were used as a conceptual framework. Survey data were collected from 405 users of watches for physical exercise, who were selected through a stratified random sampling. The data were analyzed by a bivariate analysis and a regression model. Results revealed that users of watches A for physical exercise demonstrated a higher level of technology acceptance than those of watches B for physical exercise with statistical significance and the influencing factors of the usage behaviors of the watches for physical exercise with statistical significance included perceived number of peers, perceived number of cross platform , perceived ease of use, perceived usefulness, perceived security, attitudes towards technology, descriptive norm, injunctive norm, behavior intention, and usage behaviors.