| dc.contributor.author | Phaichayon Yaemprai | en_US |
| dc.date.accessioned | 2022-11-23T03:07:26Z | |
| dc.date.available | 2022-11-23T03:07:26Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1544 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1544 | |
| dc.description.abstract | The purposes of this study were to compare levels of technology acceptance and
behaviors in the use of digital-payment applications; and to identify influencing factors in
choosing the digital payment applications. The Technology Acceptance Model and Network
Externality were used as a conceptual framework.
This quantitative study used questionnaires for data collection. The samples were
obtained through a stratified random sampling to include 400 application users. The data
were analyzed by a bivariate analysis and a linear regression model.
Results revealed that users of Application A demonstrated indifferent levels of
technology acceptance and behaviors in the use of the applications from those of the
Application B with statistical significance; and the top five influencing factors of the users
of Application A and thou of Application B in choosing the mobile applications included
(a) subjective norm, (b) injunctive norm, (c) descriptive norm, (d) perceived ease of use,
and (e) behavioral intention. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Technology acceptance | en_US |
| dc.subject | application-usage behavior | en_US |
| dc.subject | e-wallet | en_US |
| dc.title | TECHNOLOGY ACCEPTANCE AND DECISIONS ON CHOOSING DIGITAL PAYMENT APPLICATIONS OF THE RESIDENTS IN BANGKOK METROPOLITAN | en_US |
| dc.title.alternative | การยอมรับเทคโนโลยีและการตัดสินใจเลือกใช้แอปพลิเคชันการชำระเงินดิจิทัลของประชาชนในเขตกรุงเทพมหานคร และปริมณฑล | en_US |
| dc.type | Independent Study | en_US |
