MANAGERIAL OPERATION EFFECTIVENESS OF HUA HIN RAILWAY STATION, HUA HIN DISTRICT, PRACHUAP KHIRI KHAN PROVINCE

Abstract

The objectives of this research were to (1) study the effectiveness of managerial operation of Hua Hin Railway Station, Prachuap Khiri Khan Province in customer service (2) compare the people’s opinions on the service classified by personal factors. This research adopted mixed methodologies. Samples were 390 service users obtained via Yamane calculation, simple random sampling was applied, and 3 officers involved, with the application of purposive sampling. Instruments used were questionnaires and interviewing forms. Statistical tools employed were frequency, percentage, mean, standard deviation. t test, one way ANOVA, LSD and content analysis. The research results showed that: 1) the effectiveness of managerial operation in term of customer service on the overall view, was at a high level, with the highest mean on the equality 2) when comparing the opinions on the effectiveness of customer service, differences were found among opinions of those with different genders, ages, occupations, education levels at 0.05 level of statistical significance.