PERCEPTION OF PEOPLE IN THE IMPLEMENTATION OF THE POLICY TO PREVENT AND REDUCE ROAD ACCIDENTS IN PRACHUAP KHIRI KHAN PROVINCE

Abstract

The objectives of this research were to study the perception of people in the implementation of the policy to prevent and reduce road accidents; compare the perception of people in the implementation of the policy to prevent and reduce road accidents classified by personal factors and type of vehicles used; and recommend the appropriate approach to enhance the enforcement of the policy to prevent and reduce road accidents. This was a mixed research of quality and quantity. Quantitative research method gathered the questionnaires from 30 licensed drivers. Sample size calculated by Yamane concept, purposive and stratification random sampling were applied. Statistical tools employed were frequency, percentage, mean, standard deviation, t- test, and One Way ANOVA. Qualitative research method data collected by in-depth interview 15 policemen, and content analysis. Research findings were as follows; the perception of people in the implementation of the policy to prevent and reduce road accidents was at a high level, with the highest mean on communication; when comparing the people’s perception differences were found among those with differences in ages, education level, types of driving licenses, driving experiences and type of vehicles used at 0.05 level of statistical significance, while no difference was found between those with different genders; and should be educate and public relation of accident prevention to the young people.