GUIDELINES ON THE TOURIST ATTRACTION MANAGEMENI OF SAENSUK MUNICIPALITY

Abstract

The objectives of this research aim to study tourist attractions management of Saensuk Municipality; problems and obstacles in tourist attractions management; and guidelines on the tourist attraction management. This research is the qualitative research through the literature review, altogether with the studying of concepts, theories and the related researches. Furthermore, there were in-depth interviews with 16 key informants such as the executives and the personnel of Saensuk Municipality, the executives and the personnel of Tourism and Sport, Chonburi Province, tourists and sellers. Then it came to the induction analysis. The research results show that Saensuk Municipality focus on the participation of various network sectors, involving communities and educational institutions in the management of tourist attractions and tourism activities. The problems and obstacles of the tourist attraction management are as follows. There are not enough staff to look after the tourists. There are not enough parking places for the number of tourists and the tourists lack consciousness about littering. The guidelines on the tourist attraction management of Saensuk Municipality are summarized as follows. More personnel should be added to perform duties in the tourist destinations to improve service and facilities in tourist attractions and public relations campaign to raise awareness for tourists about more garbage disposal.