TOURIST’S OPINION TOWARD STRATEFIES MANAGEMENT IN TOURISM OF HUAHIN MUNICIPALITY, PRACHAUP KIRIKHAN

Abstract

The purpose of this research is to study the feedback from the tourists about strategies management in tourism and to compare with the Hua Hin Municipality’s strategies under the category of gender, age, level of education, income, purpose of visiting and frequency of visiting. The research was qualitative methodology, process of the research was accidental sampling with 400 tourists. The research findings were that overall tourist’s opinion towards tourism strategies was average. Tourists with different level of education, income, purpose of visiting, and frequency of visiting have different feedback towards tourism strategies approximately 0.05