COMMUNITY CAPACITY FOR PARTICIPATORY CULTURAL TOURISM MANAGEMENT : A CASE OF HUA BAN COMMUNITY, MUEANG DISTRICT, PRACHUAP KHIRI KHAN PROVINCE

Abstract

This research aimed to study(1) Community’s Potentials in Managing the Cultural Participatory Tourism of Hua-Ban Community, Muang District,Prachuap Khiri Khan Province, and. (2) the demographic factors affected to Community’s Potentials in Managing the Cultural Participatory Tourism of Hua-Ban Community, Muang District, Prachuap Khiri Khan Province. This was quantitative study. The sample size was 320 from the total population of 1,462 residents in Hua-Ban Community, Muang District, Prachuap Khiri Khan Province. A questionnaire was used to collect data and were analyzed by statistics including frequency, percentage, mean, standard deviation, t – test and One-way analysis of variance. The results revealed that (1) Community’s Potentials in Managing the Cultural Participatory Tourism of Hua-Ban Community, Muang District, Prachuap Khiri khan Provincehigh level the average of 3.86, and. (2) the demographic factors including genders, age, incomes per month and the duration of living in the community affected to Community’s Potentials in Managing the Cultural Participatory Tourism of Hua-Ban Community, Muang District,Prachuap Khiri Khan Province at the significant level of .05