The Perception For Thailand 4.0 By The Lecturers in Faculty Of BusinessAdministration, Rajamangala University of Technology Rattanakosin

Abstract

This research aimed to study: 1) The Perception for Thailand 4.0 By the Lecturers in Faculty of Business Administration 2) The correlation between social factors and psychological factors with the perception for Thailand 4.0. By The Lecturers in Faculty Of Business admiinistration, Rajamangala University of Technology Rattanakosin Sampling group is the lecturers in faculty of Business Administration, Rajamangala University of Technology Rattanakosin about 84 person. The research instrument was the questionnaire. statistics analysis was deployed such as Percentage, Weighted Mean, Standard Deviation, Pearson’s Correlation Coefficient. The findings of this study indicate that social factors with the perception for Thailand 4.0, descending from researching on the internet next is using social media in researching, training and reading, the less effect is study trip. The psychological factors with the perception for Thailand 4.0, descending from the career advancement, next is the satisfy in career and the less effect is career morale. Overall of the perception for Thailand 4.0 is in a good consideration, descending from the 1st term the preparation of Thai to be completed in 21st century for turning to the first world. Next is 4th term, the transformation of researching for turning to Thailand 4.0, 3rd term to develop and built the team of entrepreneur and state enterprise which driven by innovation and the less effect is 2 term, development of cluster of technology and industry of the future for advantageous. Overall perception factors, social factors and psychological factors of The Lecturers in Faculty Of Business Administration, Rajamangala University of Technology Rattanakosin were positively correlated with The Perception For Thailand 4.0 ,at moderate, at statistical significant levels of 0.01.