Community-based Tourism Management Model based on Local Wisdom and Sufficiency Economic

Abstract

The objectives of this research are to survey and evaluate the potential of tourism resources, develop, examine and evaluate the Model of Community-based Tourism (CBT) based on Local Wisdom and Sufficiency Economic using the Qualitative and Quantitative Research method of Participatory Action Research (PAR) which is divided into 3 parts of the study. Part 1 is Survey Research that searching for general information of the study area and choosing for the pilot studied-community while Part 2 is Research and Development that searching for tourist activities and create touring routes and Part 3 is Evaluation Research that examining the efficiency and suitability of the Model. After that, satisfaction of the Local leaders on the Model are evaluated and conclude the study by using frequency, percentage, mean, standard deviation, minimum and maximum for analyzing all data of the CBT Management Model based on Local Wisdom and Sufficiency Economic in Talaad Kao Pranburi Community Study in finally. The study result shows that CBT resources of Talaad Kao Pranburi have enough potential for supporting the CBT management because of their diversity and suitability. The interesting tourist activities and CBT touring routes connecting to the inner and outer community’s tourist attractions can be used for forming The Community-based Tourism Management Model based on Local Wisdom and Sufficiency Economic in Talaad Kao Pranburi Community. The Model consists of 9 essential elements of (1) Local tourism attractions, (2) Outer connecting tourism attractions, (3) Diversity of local tourist activities, (4) Local Experts for tour guiding and interpretation, (5) Local CBT group members’ co-operation, (6) Knowledge from local experience and training, (7) Neighbor tourist attractions network, (8) Talaad Kao Pranburi conservation club and (9) Local wisdoms and Sufficiency Economic concept. After examine and analyze the Model, it is found that the Model is in high flexibility and lacked of some efficiency in management. The Model has its own specific tourism characteristic which reflecting the high sufficiency but using not much of local wisdom. Finally, the Model was confirmed by CBT, Local wisdom and Sufficiency Economic Experts in high level (xˉ = 3.87) and Local Leaders expressed their satisfaction to the Model in high level also (xˉ = 4.12).