| dc.contributor.author | Chittima Chantharaphon | en_US |
| dc.contributor.author | Yada Sriwithurn | en_US |
| dc.date.accessioned | 2019-11-21T03:19:35Z | |
| dc.date.available | 2019-11-21T03:19:35Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1181 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1181 | |
| dc.description.abstract | This research aims to study the brand image of smartphone phones from China
which affect the decision to buy a smartphone from China by university students in
Bangkok. A questionnaire has been used to collect data from 400 university students in
Bangkok from 10 universities have been randomly selected from 32 universities in Bangkok.
And these selected universities are divided into 3 groups according to the geographical
location, namely Bangkok, inner layer Central Bangkok And the outer Bangkok. To examine
the relations between variables and the results of the research that show brand image of
smart phones from China its affect the decision of university students in Bangkok to buy a
smartphone from China by statistical significance. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Brand image | en_US |
| dc.subject | Buying decision | en_US |
| dc.subject | Smart phones from China | en_US |
| dc.title | Smartphone Brand Image from China Affecting to Decision Buying of Bachelor Degree Students in the Bangkok Area | en_US |
| dc.title.alternative | ภาพลักษณ์ตราสินค้าโทรศัพท์สมาร์ทโฟนจากประเทศจีนที่มีผลต่อการตัดสินใจซื้อของนักศึกษามหาวิทยาลัยในเขตกรุงเทพมหานคร | en_US |
| dc.type | Research | en_US |
