| dc.contributor.author | Suntawat Soonthormahalap | en_US |
| dc.contributor.author | Thanyanan Worasesthaphong | en_US |
| dc.date.accessioned | 2019-11-13T06:55:57Z | |
| dc.date.available | 2019-11-13T06:55:57Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1155 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1155 | |
| dc.description.abstract | The purpose of this research was to construct index to compare levels of customers’ Image between
Messenger on Facebook and Instagram chat. Conceptual framework was based on American Customer
Satisfaction Index model. Stratified random sampling technique was applied to select 401 customers to answer
self-reported questionnaire. Data were analyzed by factor analysis and bivariate analysis. Research findings
revealed that levels of customers’ Image of Messenger on Facebook were significantly higher than those of
Instagram chat. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Customers’ Image | en_US |
| dc.subject | American Customer Satisfaction Index | en_US |
| dc.subject | Messenger on Facebook | en_US |
| dc.subject | Instagram chat | en_US |
| dc.title | Index Comparing Level of Customers’ Image on Products of Messenger on Facebook and Instagram chat | en_US |
| dc.title.alternative | ดัชนีเปรียบเทียบภาพลักษณ์ในการใช้แอพพลิเคชั่น เพื่อติดต่อซื้อสินค้าผ่านแมสเซนเจอร์ในเฟสบุ๊คศึกษากับแชทในอินสตาแกรม | en_US |
| dc.type | Article | en_US |
