Factors that Affect the Opportunity to Return to Use the Service Repeatedly of User Thai Post and Kerry Express in the Area of Muang District Prachuapkhirikhan Province

Abstract

The purposes of this research were to reveal factors determining opportunity of revisiting customer. Conceptual framework which is applied from the index model of the customer satisfaction. The data is collected by using the stratified sampling from 423 people local and outsiders to answer self-reported questionnaire. Data were analyzed by bivariate analysis and Ordered Probit model analysis. The result of the research can be concluded that the factors such as image, satisfaction, suggestion, and loyalty of the customer positively yield to the increasing chance of the repeat customer to happen according to the statistic from the data which can be elaborated more that the most significant factor is the satisfaction. The conclusion can be drawn to the improvement of Thai post office and Kerry satisfaction to fulfill the customer satisfaction which lead to the higher chance of having repeat customer.