| dc.contributor.author | Thanisara Chomchuenjai | en_US |
| dc.contributor.author | Thanyanan Worasesthaphong | en_US |
| dc.date.accessioned | 2019-11-12T08:03:52Z | |
| dc.date.available | 2019-11-12T08:03:52Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1152 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1152 | |
| dc.description.abstract | The purpose of this research was to construct index to compare levels of customers’ satisfaction
between Chuenpran food center and the nine food center. Conceptual framework was based on American
Customer Satisfaction Index model. Stratified random sampling technique was applied to select 400 customers
to answer self-reported questionnaire. Data were analyzed by factor analysis and bivariate analysis. Research
findings revealed that levels of customers’ satisfaction of Chuenpran food center were significantly higher than
those of the nine food center. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Customers’ Satisfaction Index | en_US |
| dc.subject | American Customer Satisfaction Index | en_US |
| dc.subject | Chuenpran food center | en_US |
| dc.subject | the nine food center | en_US |
| dc.title | Index Comparing Level of Customers’ Satisfaction on Services of Chuenpran food center and the nine food center | en_US |
| dc.title.alternative | การเปรียบเทียบความพึงพอใจของลูกค้าที่มีต่อสวนอาหารชื่นปราณ และสวนอาหารเดอะไนน์ | en_US |
| dc.type | Article | en_US |
