| dc.contributor.author | Jirayu Kokkaew | en_US |
| dc.contributor.author | Thanyanan Worasesthaphong | en_US |
| dc.date.accessioned | 2019-11-12T07:59:26Z | |
| dc.date.available | 2019-11-12T07:59:26Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1151 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1151 | |
| dc.description.abstract | The purpose of this research was to determine factors affecting customer satisfaction of Thai-Danish
milk products and Foremost milk products. Conceptual framework was based on American Customer Satisfaction
Index Model. Stratified random sampling technique was applied to select 402 from customer to answer selfreported
questionnaire. Data were analyzed by Linear Regression Model. Research findings revealed that factors that significantly affected
customer satisfaction of Thai-Danish milk products and Foremost milk products
consisted of customer expectations, perceived quality, perceived value and image. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | American Customer Satisfaction Index Model | en_US |
| dc.subject | Thai-Danish milk products | en_US |
| dc.subject | Foremost milk products | en_US |
| dc.title | Factors Affecting Customers Satisfaction on Products of Thai-Danish milk products and Foremost milk products | en_US |
| dc.title.alternative | ปัจจัยที่ส่งผลต่อความพึงพอใจของการบริโภคผลิตภัณฑ์นมไทย-เดนมาร์คและผลิตภัณฑ์นมโฟร์โมส | en_US |
| dc.type | Article | en_US |
