| dc.contributor.author | Surasit Chalermnai | en_US |
| dc.contributor.author | Thanyanan Worasesthaphong | en_US |
| dc.date.accessioned | 2019-11-12T03:02:40Z | |
| dc.date.available | 2019-11-12T03:02:40Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1145 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1145 | |
| dc.description.abstract | The purpose of this research was to construct index to compare levels of customers’ loyalty between
the PTT Oil and Retail Public Company Limited and the Shell Company of Thailand Limited in Pranburi District
Prachuapkhirikhan Province. Conceptual framework was based on American Customer Satisfaction Index model.
Stratified random sampling technique was applied to select 4 1 4 customers in gas station to answer selfreported
questionnaire. Data were analyzed by factor analysis and bivariate analysis. Research findings revealed that
levels of customers’ loyalty of the PTT Oil and Retail Public Company Limited were significantly higher
than those of the Shell Company of Thailand Limited. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Customers’ Satisfaction Index | en_US |
| dc.subject | American Customer Satisfaction Index | en_US |
| dc.subject | Customer in Gas Station | en_US |
| dc.title | Loyalty Index on Products and Services of Customer in Gas Station to the Comparison between PTT Oil and Retail Business Public Company Limited and The Shell Company of Thailand Limited in the area of Prachuap Khiri Khan | en_US |
| dc.title.alternative | ความภักดีต่อผลิตภัณฑ์และบริการของผู้ใช้บริการสถานีบริการน้ำมัน กรณีศึกษาเปรียบเทียบธุรกิจ บริษัท ปตท.น้ำมัน และค้าปลีก จำกัด (มหาชน) และบริษัทเชลล์แห่งประเทศไทย จำกัด ในอำเภอปราณบุรี จังหวัดประจวบคีรีขันธ์ | en_US |
| dc.type | Article | en_US |
