Browsing ดุษฎีนิพนธ์ (Dissertation) by Author "NAKUL LERKJARIJIUMPON"
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SUCCESS FACTORS OF MARKETING MIX AND MARKETING COMMUNICATION IN CULTURAL TOURISM OF FLOATING MARKET
NAKUL LERKJARIJIUMPON (Rajamangala University Of Technology Rattanakosin, 2015)This research aimed to study (1) the development of floating market, and (2) factors determining decision of Thai tourists to visit floating market. Research methodology were quantitative method adopted by using 653 ...