Impacts of ASEAN Free Trade onTourism Businesses in Huahin District, Prachuap Khiri Khan

Abstract

The objectives of this research were: (1) to study and impact of ASEAN Free Trade on tourism businesses in Huahin District, Prachuap Khiri Khan Province, ( 2 ) to compare public opinion regarding an impact of ASEAN Free Trade on tourism businesses. This was quantitative research population were applied for sampling. Questionnaires were data collecting means. Descriptive statistics were means, Standard duration and percentages. Inferential Statistics; were T – Test and ANOVA – F mean while pair comparison was LSD. The research found that 1) the impact of ASEAN Free Trade on tourism business in Huahin District could be seen in the sector of tourist attraction, tourist service and tourism marketing, 2) gender and educational background were factor affecting public opinion regarding an impact of ASEAN Free Trade on tourism businesses.