http://localhost:8080/xmlui/handle/123456789/30 2026-04-13T03:45:36Z http://localhost:8080/xmlui/handle/123456789/1155 Index Comparing Level of Customers’ Image on Products of Messenger on Facebook and Instagram chat Suntawat Soonthormahalap; Thanyanan Worasesthaphong The purpose of this research was to construct index to compare levels of customers’ Image between Messenger on Facebook and Instagram chat. Conceptual framework was based on American Customer Satisfaction Index model. Stratified random sampling technique was applied to select 401 customers to answer self-reported questionnaire. Data were analyzed by factor analysis and bivariate analysis. Research findings revealed that levels of customers’ Image of Messenger on Facebook were significantly higher than those of Instagram chat. 2019-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1154 Factors Affecting Customers Satisfaction on Product of HomePro and Globalhouse Patcharee Wongrueng; Thanyanan Worasesthaphong The purpose of this research was to determine factors affecting customer satisfaction/loyalty of HomePro and Globalhouse Conceptual framework was based on American Customer Satisfaction Index Model. Stratified random sampling technique was applied to select 407 customers to answer self-reported questionnaire. Data were analyzed by Linear Regression Model. Research findings revealed that factors that significantly affected customer satisfaction of HomePro and Globalhouse consisted of perceived quality and image. 2019-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1153 Factors that Affect the Opportunity to Return to Use the Service Repeatedly of User Thai Post and Kerry Express in the Area of Muang District Prachuapkhirikhan Province Kanoakwan Ongard; Thanyanan Worasesthaphong The purposes of this research were to reveal factors determining opportunity of revisiting customer. Conceptual framework which is applied from the index model of the customer satisfaction. The data is collected by using the stratified sampling from 423 people local and outsiders to answer self-reported questionnaire. Data were analyzed by bivariate analysis and Ordered Probit model analysis. The result of the research can be concluded that the factors such as image, satisfaction, suggestion, and loyalty of the customer positively yield to the increasing chance of the repeat customer to happen according to the statistic from the data which can be elaborated more that the most significant factor is the satisfaction. The conclusion can be drawn to the improvement of Thai post office and Kerry satisfaction to fulfill the customer satisfaction which lead to the higher chance of having repeat customer. 2019-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1152 Index Comparing Level of Customers’ Satisfaction on Services of Chuenpran food center and the nine food center Thanisara Chomchuenjai; Thanyanan Worasesthaphong The purpose of this research was to construct index to compare levels of customers’ satisfaction between Chuenpran food center and the nine food center. Conceptual framework was based on American Customer Satisfaction Index model. Stratified random sampling technique was applied to select 400 customers to answer self-reported questionnaire. Data were analyzed by factor analysis and bivariate analysis. Research findings revealed that levels of customers’ satisfaction of Chuenpran food center were significantly higher than those of the nine food center. 2019-01-01T00:00:00Z