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<title>คณะบริหารธุรกิจ (Faculty of Business Administration)</title>
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<dc:date>2026-04-05T18:28:33Z</dc:date>
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<title>Research Management Mechanism to Drive Research Results and Impacts under the Project Creative Economy to Enhance the Value of Community Products (OTOP) from Local Agricultural Products with New Value Chain Mechanism Nakhon Pathom and Prachuapkhirikhan Province</title>
<link>http://localhost:8080/xmlui/handle/123456789/1635</link>
<description>Research Management Mechanism to Drive Research Results and Impacts under the Project Creative Economy to Enhance the Value of Community Products (OTOP) from Local Agricultural Products with New Value Chain Mechanism Nakhon Pathom and Prachuapkhirikhan Province
ประนอม  ตั้งปรีชาพาณิชย์
This research aims to build New Value Chain Driving Mechanism of OTOP from local&#13;
resources by using the concept of creative economy to add value to OTOP from local&#13;
agricultural products. For management, the project was operated under the Project on&#13;
“Creative Economy for Adding Value to OTOP from Local Agricultural Products based on New&#13;
Value Chain Driving Mechanism in Nakhon Pathom and Prachuap Khiri Khan” to meet with&#13;
defined outcomes and impacts. In addition, the researchers also provided some suggestions&#13;
obtained from operating this research project and policy suggestions to all organizations. The&#13;
scope of research area was the areas of Nakhon Pathom and Prachuap Khiri Khan.  &#13;
 From the operation, it was found that the operation was performed properly&#13;
under the system and performance was consistent with demands and context of the areas.&#13;
These were important factors of this research yielding crops as planned. Based on the Plan for&#13;
Improving Business Efficiency by using Business Model Canvas (BMC) of pineapple group in&#13;
Prachuap Khiri Khan, it let to crop development with standard supervision. From utilization of&#13;
technology, packaging became interesting with local uniqueness. Crops that were the sources&#13;
of income were as follows: 1) Jelly product from pineapple juice; 2) pineapple pie; and 3)&#13;
pineapple wine. There were 6 key activities helping to increase value of OTOP of pineapple&#13;
group in Prachuap Khiri Khan with higher income of local people including: 1) Smart Farm&#13;
design for pineapple based on internet of things technology; 2) development of grooving&#13;
machine, fertilizer feeder, and watering machine for Siam Gold pineapple; 3) development of&#13;
temperature controller for brewing pineapple wine; 4) development of pineapple pie that was&#13;
food OTOP to meet with 5-star standard; 5) development of packaging for processed pineapple&#13;
products that would affecting to intention to purchase of consumers in Prachuap Khiri Khan;&#13;
and 6) development of jelly product from pineapple juice of community enterprise. For&#13;
coconut group in Nakhon Pathom, Crops that were the sources of income were as follows: 1)&#13;
coconut products; 2) coconut shell charcoal briquettes; 3) local toys made of coconut wood&#13;
and coconut shell based on local wisdom and culture; and 4) processed coconut products.&#13;
There were 6 key activities helping to increase value of OTOP of coconut group in Nakhon&#13;
Pathom with higher income of local people including: 1) technology on producing biofertilizer&#13;
from waste for coconut products; 2) innovation on water saving pot made of coconut flakes;&#13;
3) Automatic Coconut Shell Charcoal Briquettes Cold-Pressing Machine; 4) development of&#13;
local toys made of coconut wood and coconut shell based on local wisdom and culture; 5)&#13;
product development for adding value from local wisdom leading to sustainability of Ngiew&#13;
Rai Community Enterprise; and 6) processed coconut product development for upgrading&#13;
OTOP to be ready for entering into market and competition. From analyzing on economic&#13;
return of the project, it could add value to OTOP from local agricultural products based on&#13;
New Value Chain Driving Mechanism in Nakhon Pathom and Prachuap Khiri Khan enabling&#13;
community to have OTOP with higher value with Gross Profit Margin (GPM) calculated to be&#13;
26.00% and Operating Profit Margin (OPM) calculated to be 24.70%.
</description>
<dc:date>2020-01-01T00:00:00Z</dc:date>
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<title>ภาษาญี่ปุ่นอุตสาหกรรม</title>
<link>http://localhost:8080/xmlui/handle/123456789/1316</link>
<description>ภาษาญี่ปุ่นอุตสาหกรรม
เสกสรร จันทรจำนง
ตำรา "ภาษาญี่ปุ่นอุตสาหกรรม" เล่มนี้ เหมาะสำหรับผู้ที่ศึกษาภาษาญี่ปุ่นชั้นต้นมาแล้ว และต้องการเรียนรู้คำศัพท์และสำนวนภาษาญี่ปุ่นเฉพาะทางด้านการผลิต หรือ ภาษาญี่ปุ่นที่ใช้&#13;
สื่อสารในการทำงานโรงงานอุตสาหกรรมเพิ่มเติม ตำราประกอบไปด้วย 15 บท ซึ่งแต่ละบทนำเสนอคำศัพท์และสำนวนภาษาญี่ปุ่นในสถานการณ์ที่แตกต่างกัน
</description>
<dc:date>2022-01-01T00:00:00Z</dc:date>
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<title>The Perception For Thailand 4.0 By The Lecturers in Faculty Of BusinessAdministration, Rajamangala University of Technology Rattanakosin</title>
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<description>The Perception For Thailand 4.0 By The Lecturers in Faculty Of BusinessAdministration, Rajamangala University of Technology Rattanakosin
Chantanee Rungreangthanapol; Methasit  Pulldee
This research aimed to study: 1) The Perception for Thailand 4.0 By the Lecturers&#13;
in Faculty of Business Administration 2) The correlation between social factors and psychological&#13;
factors with the perception for Thailand 4.0. By The Lecturers in Faculty Of  Business admiinistration,&#13;
Rajamangala University of Technology  Rattanakosin Sampling group is the lecturers in faculty of&#13;
Business Administration, Rajamangala University of Technology Rattanakosin about 84 person. &#13;
 The research instrument was the questionnaire.  statistics analysis was&#13;
deployed such as Percentage, Weighted Mean, Standard Deviation, Pearson’s Correlation&#13;
Coefficient.&#13;
              The findings of this study indicate that social factors with the perception for&#13;
Thailand 4.0, descending from researching on the internet next is using social media in&#13;
researching, training and reading, the less effect is study trip. The psychological factors with&#13;
the perception for Thailand 4.0, descending from the career advancement, next is the satisfy&#13;
in career and the less effect is career morale. Overall of the perception for Thailand 4.0 is in a&#13;
good consideration, descending from the 1st term the preparation of Thai to be completed&#13;
in 21st century for turning to the first world. Next is 4th term, the transformation of&#13;
researching for turning to Thailand 4.0, 3rd term to develop and built the team of&#13;
entrepreneur and state enterprise which driven by innovation and the less effect is 2&#13;
term, development of cluster of technology and industry of the future for advantageous.&#13;
      Overall perception factors, social factors and psychological factors of The&#13;
Lecturers in Faculty Of  Business Administration, Rajamangala University of Technology&#13;
Rattanakosin were positively correlated with The Perception  For Thailand 4.0  ,at moderate, at &#13;
 statistical significant levels of 0.01.
</description>
<dc:date>2018-01-01T00:00:00Z</dc:date>
</item>
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<title>The development of information Systems for the Knowledge Sharing Students in Cooperative Education. Faculty of Business Administration By cloud computing</title>
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<description>The development of information Systems for the Knowledge Sharing Students in Cooperative Education. Faculty of Business Administration By cloud computing
Noppadol  Saikatikorn
This research aims to: 1) develop a system for the exchange of learning. For the&#13;
implementation of cooperative education students. Faculty of Business&#13;
Administration Through cloud computing, 2) determine the effectiveness of information&#13;
systems 3) satisfaction of users of information systems 4) systems developed to support&#13;
the implementation of the co-op students. Researchers have developed a new&#13;
information system through the Cloud. On the Internet It is connected via Google Cloud&#13;
Service to use the sample in the study is the 4th year student of Business&#13;
Administration. Campus Wang Klai Kangwon  The results are an average of at least 2.00&#13;
(based on criteria that can carry out cooperative) are the grades in the course of&#13;
cooperative arrangements semester 1/2559 S and is enrolled in cooperative education&#13;
courses Semester 2 /. 2559, by means of random sampling model. The instruments&#13;
include systems developed. A performance evaluation system And satisfaction The&#13;
statistics include the mean and standard deviation. &#13;
 The research found that To evaluate the effectiveness of information systems for&#13;
the exchange of learning for students in cooperative education. Faculty of Business&#13;
Administration Through cloud computing: 1) the accuracy of the system is at the highest&#13;
level (X = 4.32) 2) The convenient and easy-to-use system. In most (X = 4.26) 3) safety&#13;
system at the highest level (X = 4.19) 4) the appropriateness of the system is at the&#13;
highest level (X = 4.18) and 5). the convenience of the system at a moderate level (X =&#13;
3.94) by the efficiency of the system as a whole at a high level. The satisfaction of the&#13;
users found that a quick search of information systems for the exchange of learning has&#13;
the highest percentage, 90 (with an average of 4.50), followed by the information system&#13;
is. the benefits to the operation level is 89.71 per cent (an average of 4.53) and an&#13;
intuitive level is 89.22 per cent (an average of 4.61) the overall satisfaction from&#13;
it. Shopping information system level is 85.48 per cent (an average of 4.27) and the&#13;
benefits to be gained from the use of information systems for the exchange of learning&#13;
for students in cooperative education. Faculty of Business Administration Through cloud&#13;
computing. Achieving the expected level is 84.60 per cent (an average of 4.41).
</description>
<dc:date>2017-01-01T00:00:00Z</dc:date>
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