http://localhost:8080/xmlui/handle/123456789/940 2026-04-19T07:46:45Z 2026-04-19T07:46:45Z Thanyarat Thaiprasert http://localhost:8080/xmlui/handle/123456789/1620 2024-02-09T02:54:11Z 2018-01-01T00:00:00Z

PERCEIVED QUALITY OF PUBLIC RELATIONS SERVICE FOR STUDENTS IN RAJAMANGALA UNIVERSITY OF TECHNOLOGY RATTANAKOSIN WANG KLAI KANGWON CAMPUS Thanyarat Thaiprasert The purpose of this research were; to study factors affecting customer satisfaction of Public Relations service for students of 4 faculty (Hospitality and Tourism Industry, Industry and Technology, Business Administration, Engineering) in Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus and to evaluate the satisfaction of public relations service for student in Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus and to create the comparison index of customer satisfaction on public relations services for students in Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus. Conceptual framework was based on American Customer Satisfaction Index model (ACSI). Stratified random sampling technique was applied to select 402 students of 4 faculty in Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus to answer self-reported questi onnai res. Data were analyzed by bivariate analysis and regression analysis. Research findings revealed that factors affecting customer satisfaction of Public Relations service for students of 4 faculty were customer expectations, perceived quality, perceived value, customer satisfaction, customer voice, customer loyalty, and customer expectations would be the first factor in positive affecting to perceive quality statistically significant both direct and indirect impacts on perceived value of service is worthiness had statistically significant direct impacts and indirect impacts through customer voice on customer loyalty.

2018-01-01T00:00:00Z Thanapat Wanmaneerayub http://localhost:8080/xmlui/handle/123456789/1619 2024-02-09T02:53:57Z 2018-01-01T00:00:00Z

ACCEPTANCE OF PROMPTPAY TECHNOLOGY OF BANK CUSTOMER IN HUA HIN PRACHUAB KIRI KHAN Thanapat Wanmaneerayub The purposes of this research were; to study acceptance of PromptPay technology of bank customer; to compare acceptance of PromptPay technology of bank customer and; to create the index for comparing acceptance of PromptPay technology of bank customer between the bank customers’ usage behaviors of Prompt Pay technology and the values attached with the bank customers’ PromptPay. The conceptual framework of this research was adapted from the Technology Acceptance Model: TAM. The stratified random sampling technique was applied to select 404 customers of the banks to answer the questionnaire. The data was analyzed by the Bivariate Analysis including T-test, F-test, and Regression Analysis. The research finding revealed that; there were nine elements in the bank customer acceptance of PromptPay technology including attitude, acknowledgement of usability, acknowledgement of benefits, acknowledgement of reliance, influence of the intimate people, influence of the contacted groups, influence of the reference groups, usage intention, and usage behaviors. Moreover, the research found that; the acknowledgement of benefits was the beginning factor which resulted positively in the acknowledgement of usability and both of these factors brought the positive result towards the attitude. The influence of intimate people and contacted people resulted positively in the reference persons. Factors on attitude, reference persons and the acknowledgement of reliance resulted positively in the usage intention and the usage behaviors of PromptPay that this finding was statistically significant at 0.01 level. Additionally, the reference persons resulted the most in the acceptance of PromptPay technology and; The last finding indicated that the customers who used PromptPay with attached values of more than 10,000 baht accepted PromptPay the most. These results implied that the bank customer acceptance of PromptPay technology resulted from the reference persons whom were influenced by the contacted people which were the bank clerks.

2018-01-01T00:00:00Z Nutthaporn Sungsomsak http://localhost:8080/xmlui/handle/123456789/1612 2024-02-09T02:53:43Z 2018-01-01T00:00:00Z

FACTORS AFFECTING CUSTOMERS SATISFACTION ON ORDINARY HOTELS AND BOUTIQUE HOTELS Nutthaporn Sungsomsak The purposes of this research were to compare customer satisfaction of ordinary hotels and boutique hotels; and to study the factors affecting level of satisfaction of those customers. Conceptual framework was based on American Customer Satisfaction Index model. Stratified sampling technique was applied to select 250 customers from ordinary hotels and boutique hotels in Thailand to answer self-reported questionnaire. Data were analyzed by bivariate analysis and structural equations model. Research findings revealed that the boutique hotels customers were significantly more satisfied than those of ordinary hotels; and perceived value and perceived image had significant positive impacts on customer satisfaction. These results implied that if hotel owners would like to improve the customers' satisfaction in order to make them re-visit the hotels again, they could replicate similar strategy as boutique hotels by focusing on the service quality, security, personal need, and facilities, respectively. Moreover, enhancing customers' image perception, such as an easy to recognize hotel's name and good reputation of the hotel, should also be emphasized.

2018-01-01T00:00:00Z Chayaphat Thongserm http://localhost:8080/xmlui/handle/123456789/1598 2024-02-09T02:53:30Z 2048-01-01T00:00:00Z

TECHNOLOGY ACCEPTANCE AND CUSTOMER SATISFACTION ON E - WALLET : CASE STUDY OF TRUEMONEY WALLET, RABBIT LINE PAY, AND BLUEPAY WALLET IN BANGKOK AND METROPOLITAN REGION Chayaphat Thongserm The objectives of this study were to compare level of customer satisfaction on E - Wallet services of TrueMoney Wallet, Rabbit LINE Pay, and BluePay Wallet to study factors affecting customer satisfaction on E - Wallet services of TrueMoney Wallet, Rabbit LINE Pay, and BluePay Wallet; to study effects of customer satisfaction on customer loyalty and customer complaint; and to study factors determining decision to use TrueMoney Wallet, Rabbit LINE Pay, and BluePay Wallet. Conceptual frameworks were based on American Customer Satisfaction Index (ACSI)model and Technology Acceptance Model (TAM). Stratified random sampling technique was applied to select 459 samples who use E - Wallet services of TrueMoney Wallet, Rabbit LINE Pay, and BluePay Wallet in Bangkok Metropolitan Area and vicinity to answer self-reported questionnaire. Data were analyzed by bivariate analysis and regression model analysis; regression models analysis and Ordered Probit model. Research findings revealed that E - wallet users of BluePay Wallet were more satisfied with services than those of Rabbit LINE Pay and TrueMoney Wallet respectively; factors that significantly affected level of customer satisfaction on services of E - Wallet consisted of image, perceived quality, perceived value, and customer expectations, while customer satisfaction affected customer loyalty and customer complaints with statistical significance; and factors affecting the use of E - wallets included perceived ease of use, subjective norm, and perceived risk. These results implied that received modern payment platform had effects on customer satisfaction, customer loyalty, and recurrent of buying behavior. Can affect customer satisfaction and loyalty. Furthermore, ease of use and reference group of people could influence customer decision making, however, service safety must be concerned.

2048-01-01T00:00:00Z