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Index Comparing the Image of the Cinema user Case Study Comparing Major Cineplex Cinemas with SF Cinema City in Phetchaburi Province Area

Konkanok Makarangkurn; Thanyanan Worasesthaphong (Rajamangala University Of Technology Rattanakosin, 2019)

This research aims to compare the image of the service users, the cinema. With the conceptual framework of applied research from American Consumer Satisfaction Index model Data were collected using a sampling technique ...