http://localhost:8080/xmlui/handle/123456789/929 Mon, 13 Apr 2026 08:07:10 GMT 2026-04-13T08:07:10Z http://localhost:8080/xmlui/handle/123456789/1632 CUSTOMER SATISFACTION ON MOBILE PHONE REPAIR SERVICE CENTER OF ICARE AND SAMSUNG Nitiwadee Khongsak The purposes of this research were to study the customer level of satisfaction on the services of the mobile phone’s repair service center Of iCare and Samsung in Bangkok; and to determine factors affecting level of customer satisfaction on their services. Conceptual framework was based on American Customer Satisfaction Index model. Stratified Random Sampling technique was applied to select 413 customers to answer self-reported questionnaire. Data was analyzed by bivariate and regression model analysis. Research findings revealed that iCare customer satisfaction was significantly higher than those of Samsung’s; and factors that remarkably affected level of customer satisfaction on the mobile phone repair service centers’ services consisted of image, expectation, perceived quality and perceived value. These results implied that loyal customers will provide good feedback to the company and would continue to use the service. They would also recommend other people to use it. Mon, 01 Jan 2018 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/1632 2018-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1631 COMPARING CUSTOMER SATISFACTION TOWARD PRODUCTS AND SERVICES AT WATSONS SHOP AND BOOTS SHOP IN NAKHON PATHOM NANTAPON THATAWONG The purposes of this research were to comparing customer satisfaction toward pr oduct s and ser vi ces at Watsons shop and Boots shop in Nakhon Pathom; and to st udy the f act or s that af f ect customer satisfaction toward products and services at Watsons shop and Boots shop in Nakhon Pathom. Conceptual framework was based on American Customer Satisfaction Index (ACSI). Stratified r andom sampl i ng t echni que was applied to select 442 samplings customers who purchased products and services at Watsons shop and Boots shop in Nakhon Pathom Province to answer self-reported questionnaire. Data was analyzed by bivariate analysis, and regression analysis. Research findings revealed that Watsons shop customer satisfaction were more satisfied than Boots shop; and factors affecting the satisfaction were perceived image, perceived quality, perceived value, and the expect at i ons . These results implied that ser vi ce pr ovi der shoul d f ocus on the image, the property is clean, shop credibility locations can be easily found and staffs are expert in product introduction to increase customer satisfaction. Mon, 01 Jan 2018 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/1631 2018-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1630 THE CUSTOMER’ SATISFACTION OF FOOD CENTER IN CENTRAL PLAZA SALAYA AND TESCO LOTUS SALAYA IN NAKHON PATHOM PROVINCE Nuntika Keawpunya The purposes of this research were to compare customer Satisfaction; and to study factors affecting customer satisfaction of Food Center Central Plaza Salaya and Tesco Lotus Salaya in Nakhon Pathom Province. Conceptual framework was based on the American Customer satisfaction Index. The stratified random sampling technique was applied to select 426 customers of Food Center Central Plaza Salaya and Tesco Lotus Salaya in Nakhon Pathom Province to answer self-reported questionnaire. Data was analyzed by bivariate analysis and regression analysis. Research findings revealed that the customer's satisfied with service of Food Center in Central Plaza Salaya and Tesco Lotus Salaya in Nakhon Pathom Province is different statistically significant in general; Factors affecting the customer satisfaction were valued, expectations and image of service at the statistical significance. Customer satisfaction affects customer loyalty and customer complaints had statistically significant. The Results could be interpreted that customer focus value of service expectations and image, respectively. When customer uses the service, they feel that the price of food and drink. It's suitable, clean and service worthwhile. With the money paid, that brings satisfaction and affects loyalty and told people they know. And come back the next time. That's why loyalty can show the image of good service. Mon, 01 Jan 2018 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/1630 2018-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1629 PERCEIVED VALUES AND SATISFACTION ON WELFARE LOAN SERVICES FOR GOVERNMENT OFFICIALS: A CASE STUDY OF GOVERNMENT SAVINGS BANK AND KRUNG THAI BANK (PUBLIC COMPANY LIMITED) IN PRACHUAP KHIRI KHAN PROVINCE Nantaya Imsupsungworn The purposes of this research were to study the factors affecting the satisfaction of using welfare loan services for government officials of the Government Savings Bank and Krung Thai bank (Public Company Limited) in Prachuap Khiri Khan Province; and to assess satisfaction and make a comparison index of satisfaction of using welfare loan services for government officials of the Government Savings Bank and Krung Thai bank (Public Company Limited) in Prachuap Khiri Khan Province. Stratified random sampling technique was applied to select 473 from the government officials who use the welfare loan services of the Government Savings bank and Krung Thai bank (Public Company Limited) in Prachuap Khiri Khan Province to answer self-reported questionnaire. Data was analyzed by bivariate analysis consisted of t-test, F-test, and regression analysis. The research found that expectations, quality view, perceived values and image had relationship to customer satisfaction who use the welfare loan services at statistical significance and value perspective had most positive effect to customer satisfaction, These results implied that if the bank wanted to increase the satisfaction of who use the welfare loan services would focus on increasing value perception was important; and government officials used welfare loan services had satisfied with the services of Krung Thai bank (Public Company Limited) more than Government Savings Bank at statistical significance. Mon, 01 Jan 2018 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/1629 2018-01-01T00:00:00Z