http://localhost:8080/xmlui/handle/123456789/37 2026-04-13T06:46:02Z http://localhost:8080/xmlui/handle/123456789/1645 RISK MANAGEMENT ACCORDING TO GOOD GOVERNANCE OF THE REGISTERED COMPANIES AND INVESTMENT BEHAVIOR OF THE INVESTORS IN THE STOCK EXCHANGE OF THAILAND Treeratpant, Kompapob The purposes of this study were to investigate the risk management based on good governance principle of the registered companies; to examine the investment behaviors of investors; to explore the relationship between risk management based on good governance principle of the registered companies and the investment in the Stock Exchange of Thailand. Mixed methods were used in this study. In quantitative term, the questionnaires were distributed to 1863 persons. Analysis and conclusions were via canonical correlation and path analysis. The in-depth interview in qualitative method was carried out from 11 concerned investors. The findings of research showed were that all aspects of the management were at a moderate level. These were: the risk management following the good governance principles; the investors’ behaviors which covered weakening behavior, pressuring behavior, obstructing behavior, and defending behaviors and, the relationship between risk management being in line with the good governance principles and the investment behaviors of the Stock Exchange of Thailand. 2016-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1636 The Community Product Development towards OTOP Premium of Herbs Community Enterprise Group, Nakorn Prathom Province Pensri Chirinang; Rachaya Pakdeejit; Chompoonuch Hunnak; Siriwat Plainbangyang The objectives of this research were: 1 ) to analyze the potential of herbal community enterprises in Nakhon Pathom Province; 2 ) to identify problems in the development of local products to become O-Top Premium of herbal community enterprises in Nakhon Pathom Province; 3) to propose development guidelines. Local products to become OTOP PREMIUM of herbal community enterprises in Nakhon Pathom Province. This research is a combined research method. The population quantitative research consisted of 124 community enterprise management committee members. Data were collected by questionnaires, and analyzed using basic statistical values such as frequency, percentage, mean and standard deviation. For qualitative research: Key informants are government policy leaders on community enterprises and OTOP product development, a total of 23 people, collected data using in-depth interviews. The data were analyzed by thematic analysis. The results showed that 1. The herbal community enterprise group in Nakhon Pathom Province had a moderate level of overall potential; 2. the herbal community enterprise group in Nakhon Pathom province still had problems in production. product development and packaging Environmentally friendly production Finance and Accounting human resources, marketing, and creativity and creating added value; 3. guidelines for developing local products to become OTOP premiums. Of the herbal community enterprise group in Nakhon Pathom province, the relevant agencies, both the government, the private sector, and the community enterprise group, must integrate for development in seven key areas: production, product development and packaging, environmentally friendly production, human resources management, marketing, finance and accounting, and creativity and innovation. 2022-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1632 CUSTOMER SATISFACTION ON MOBILE PHONE REPAIR SERVICE CENTER OF ICARE AND SAMSUNG Nitiwadee Khongsak The purposes of this research were to study the customer level of satisfaction on the services of the mobile phone’s repair service center Of iCare and Samsung in Bangkok; and to determine factors affecting level of customer satisfaction on their services. Conceptual framework was based on American Customer Satisfaction Index model. Stratified Random Sampling technique was applied to select 413 customers to answer self-reported questionnaire. Data was analyzed by bivariate and regression model analysis. Research findings revealed that iCare customer satisfaction was significantly higher than those of Samsung’s; and factors that remarkably affected level of customer satisfaction on the mobile phone repair service centers’ services consisted of image, expectation, perceived quality and perceived value. These results implied that loyal customers will provide good feedback to the company and would continue to use the service. They would also recommend other people to use it. 2018-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1631 COMPARING CUSTOMER SATISFACTION TOWARD PRODUCTS AND SERVICES AT WATSONS SHOP AND BOOTS SHOP IN NAKHON PATHOM NANTAPON THATAWONG The purposes of this research were to comparing customer satisfaction toward pr oduct s and ser vi ces at Watsons shop and Boots shop in Nakhon Pathom; and to st udy the f act or s that af f ect customer satisfaction toward products and services at Watsons shop and Boots shop in Nakhon Pathom. Conceptual framework was based on American Customer Satisfaction Index (ACSI). Stratified r andom sampl i ng t echni que was applied to select 442 samplings customers who purchased products and services at Watsons shop and Boots shop in Nakhon Pathom Province to answer self-reported questionnaire. Data was analyzed by bivariate analysis, and regression analysis. Research findings revealed that Watsons shop customer satisfaction were more satisfied than Boots shop; and factors affecting the satisfaction were perceived image, perceived quality, perceived value, and the expect at i ons . These results implied that ser vi ce pr ovi der shoul d f ocus on the image, the property is clean, shop credibility locations can be easily found and staffs are expert in product introduction to increase customer satisfaction. 2018-01-01T00:00:00Z