http://localhost:8080/xmlui/handle/123456789/17 2026-04-07T16:43:24Z http://localhost:8080/xmlui/handle/123456789/1684 Digital Reform Strategy of the Internet Medical Industry: A Case of ZY Medical Group's Three-Terminal Channel Liu, Yang; Phakdeephirot, Nutteera The rapid evolution of digital technologies such as cloud computing, artificial intelligence (AI), big data analytics, and mobile applications has fundamentally reshaped the global healthcare industry. Internet medical service platforms have become powerful tools for improving accessibility, reducing medical system burdens, and enabling precision healthcare. This research analyzes the digital reform strategy of ZY Medical Group, a leading Chinese digital healthcare enterprise, focusing on its “Three-Terminal Channel” model composed of: (1) the Patient Terminal, (2) the Physician Terminal, and (3) the Institutional Terminal. This triadic structure aims to create an integrated healthcare ecosystem that enhances efficiency, reduces fragmentation, and supports coordinated service delivery. This study conducts an extensive literature review, conceptual framework construction, and comparative industry analysis. Findings indicate that ZY Medical Group’s multi-terminal strategy achieves significant improvements in user accessibility, operational efficiency, physician workflow optimization, and institutional collaboration. However, challenges remain in interoperability, data governance, and scaling across regional regulatory variations. This research contributes to the understanding of platform-based digital transformation and proposes recommendations for enterprises, regulators, and healthcare institutions for future digital reform. 2025-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/26 Research on the Characteristics and Influencing Factors of Travel Consumption Behavior of College Students in Qujing Yu, Yue; Phakdeephirot, Nutteera The objectives of this research were (1) to investigate the relationship between social media usage and academic performance among college students, (2) to explore the role of procrastination in this relationship, and (3) to identify strategies that can mitigate the negative effects of social media on academic outcomes. This quantitative research employed a cross-sectional survey design with a convenience sample of 300 college students from various academic disciplines. Data were collected using a selfadministered questionnaire that included measures of social media usage, academic performance, and procrastination behavior. The data analysis involved descriptive statistics, correlation analysis, and multiple regression techniques. Major Findings/Results: (1) on the relationship between social media usage and academic performance, the research revealed a significant negative correlation, indicating that increased time spent on social media is associated with lower academic performance; (2) on the role of procrastination, the results showed that procrastination fully mediated the relationship between social media usage and academic performance, suggesting that the tendency to procrastinate exacerbates the negative impact of social media on grades; and (3) on strategies for mitigating negative effects, the study identified time management skills, self-regulation, and awareness of the consequences of excessive social media use as key factors that can help students balance their online activities with academic responsibilities. 2024-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/25 Research on the impact of consumers’ product knowledge and environmental awareness on consumers' perceived value Ye, Yongzhen; Jotikasthira, Nuttapong In this paper, we explore whether green marketing can effectively enhance consumers' perceived value. We also analyze how product knowledge and environmental awareness enhance the role of green marketing behavior on consumers' perceived value. Through online and offline questionnaire surveys, combined with SPSS for empirical analysis, we find that for consumers who have a better understanding of product knowledge, can obtain stronger consumer perceived value through green marketing behavior, because such consumers know what products they need and what green products can meet their green consumption needs. On the other hand, for consumers with stronger environmental awareness, obtain stronger consumer perceived value through green marketing. This is because consumers prefer to consume green products to meet their own consumption effectiveness and maximize their own consumption effectiveness. 2023-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/24 The Influencing Factors and Countermeasures of Distance Learners' Online Learning Xu, Yao; Phakdeephirot, Nutteera The objectives of this research/study were1.This paper takes Chinese distance learners as the object of investigation, combined with the previous research hypothesis, determines the measurement dimension of the influence factors of distance learners' online learning.2. This study adopts the method of random sampling, questionnaires are randomly distributed to learners who use online education, and data are obtained through research to help more distance learners improve their learning quality。 Mixed research methods are used in this examination, consisting of quantitative and qualitative methodologies. The questionnaire includes two parts: part one is the basic information of the respondents, including gender, age, occupation, the purpose of online learning, the form of online learning, daily duration, monthly frequency, 7 questions; the second part includes online learning, learning, learning attitude, learning motivation, learning adaptability, mental health, teacher knowledge and attitude, classroom interaction, curriculum structure, and network environment, a total of 33 questions. Chinese distance learners were selected as the targeted population, 448 questionnaires were distributed in the Questionnaire Stars platform, and a total of 416 questionnaires were received. Descriptive data analysis, reliability test, validity test, confirmatory factor analysis, and structural equation model analysis to explain quantitative data. Major findings/results: 1. According to the influence factor model of online learning proposed in this study, six variables, namely, learning attitude, learning motivation, learning adaptability, mental health, teacher knowledge and attitude, and classroom interaction have a direct positive impact on distance learners' online learning. 2. Under the constructivist learning theory, combined with the characteristics of online learners and online courses, the following strategies are proposed from the perspectives of learners, teachers' literacy, and curriculum interaction: 1) Change learners' concept of online learning and improve core competitiveness, 2) Cultivate professional learning interest and correct learning attitude, 3) Strengthen purposeful education and improve learning drive, 4) Make daily study plans and maintain good study habits, 5) Mental health of learners, 6) Constantly promote and carry out teaching reform and change the teaching concept of teachers, 7) Improve teachers' informatization ability and encourage them to learn instruction technology, 8) Improve enthusiasm and initiative. 2023-01-01T00:00:00Z