http://localhost:8080/xmlui/handle/123456789/1417 2026-04-08T00:07:07Z http://localhost:8080/xmlui/handle/123456789/1440 Analysis of the establishment and collapse of celebrity personalities from the perspective of encoding and decoding Yingcui Luo; Qi Yao In recent years, the phenomenon of "personality collapse" of celebrities has appeared many times and attracted the attention of the public. Celebrities in the entertainment industry already have a set of patterns, and celebrities in the production business perspective are now mostly "standardized". Celebrities have become as wholesale and uniform as commodities. This article observes the establishment and collapse of celebrity personalities from the perspective of encoding and decoding. This article first analyzes the status quo of celebrity character design and the active participation of fans in celebrity character design. In addition, this article also studies the different interpretations of fans after the collapse of celebrity personalities. By exploring the mode of shaping celebrity characters, this paper puts forward suggestions on the defects in the process of shaping celebrity characters. For celebrities, they should strive to build a differentiated personality, recognize their positioning, and find their strengths. For fans, they should remain calm and rational, and constantly improve their media literacy. The contribution of this paper is that this research understands the influence of popular culture on fans' lifestyles and social development, and has a certain breakthrough in the existing research on fan cultural behavior. In addition, on the premise of learning from Western fan culture theory, this paper expands the scope of application of traditional theories and conducts more localized and targeted research. 2022-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1439 Student Satisfaction with the Massive Open Online Course Application (MOOC) in Sichuan University, China Yan BangYi; Chai Ching Tan The globalization of higher education has become an unavoidable tendency of higher education development in today's society. The advancement of information technology has generated a new model of learning that transcends time and location, and the methods and channels for acquiring knowledge have fundamentally changed. Many countries urge residents to continue their education throughout their lives to keep their knowledge current and adapt to changing circumstances. Accordingly, the number of adult lifelong learners has substantially increased. MOOCs (Massive Open Online Course) are still in their early stages of developing into mainstream of online education, with many areas needing improvement. It is simply too early to predict if MOOCs will revolutionize higher education. This study investigates and analyzes college students' appraisal and satisfaction with MOOCs using a questionnaire-based survey. Results reveal that students' overall satisfaction with the MOOC arranged in practical courses is relatively high. 2022-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1438 Etymological Method for Teaching Chinese as a Second Language Songyu Jiang; Yangyang Zhao Morpheme, context, and network teaching methods are more practical for Chinese vocabulary teaching. These teaching methods interpret and summarize vocabulary at the synchronic level and rarely involve the diachronic perspective. Based on the findings of etymological research, this academic paper argues that the etymological teaching method should be the standard for teaching vocabulary when teaching Chinese as a foreign language. This method overcomes the limitations of traditional methods. It is a progressive method and is based on synchronic research and interprets Chinese vocabulary from the diachronic level. In addition, using etymological knowledge, teachers can also teach the evolutionary track of Chinese vocabulary. Learners of Chinese, thus, will become aware of the systematic characteristics of Chinese vocabulary, and will increase their motivation and interest level. From the perspective of teaching Chinese as a second language, it is important to use a method which will help international students understand and remember Chinese vocabulary more easily. In this academic paper, the authors summarize relevant research which identifies shortcomings of various vocabulary teaching methods and propose methods which may improve the teaching methods. 2022-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/1437 Citizen Participation in the Management of Natural Resources and Environment in Don Ruak Subdistrict, Nakhon Pathom Province, Thailand Pornpimon Kampetch; Pransak Thongyeam; Thitima Plubplueng; Piyapong Plubplueng This study is quantitative research which has an objective to study participation level, and a comparison between individual factors that have influence on this participation in the management of natural resources and environment in Don Ruak Subdistrict, Don Tum district, Nakhon Pathom province. Population and sample group are citizens aged 20 years old and more who reside in this settlement. In this method, 400 samples are randomly collected through various phases by using questionnaire as research tool. Additionally, data collection, direct interview with respondents, and data analysis that uses descriptive statistics such as frequency distribution, percentage, mean, standard deviation, and inferential statistics (t-test and F-test) are applied in the research methods. The result of this study suggests that participation in the management of natural resources and environment in Don Ruak Subdistrict brings about an overall score for the medium range of income. The highest participation is implementation, the lesser extent is benefit gaining, follow up and evaluation, search for cause and problem, as well as planning and decision-making, respectively. For a comparison on individual factors that reflects participation in the management of natural resources and environment in different areas of this suggest difference in their assessment. Notably resources and environment in Don Ruak Subdistrict, Don Tum District, Nakhon Pathom Province, different education and monthly income levels both neutrally affect the participation of the management of natural resources and environment. 2022-01-01T00:00:00Z